You’ve built a solid local following. You’ve made connections, learned what sells, and developed a rhythm. But there’s a little voice inside whispering, “What’s next?”
The answer might be: It’s time to go big.
But when? How? And what do you need to make the leap?
Here’s some advice for vendors and artists looking to expand their reach and take their creative business beyond their hometown.
1. Is It the Right Time?
Here are some signs you’re ready:
- You’re consistently selling out at local markets or hitting sales goals.
- You’ve got repeat customers and solid brand recognition in your area.
- You’re organized — inventory, packaging, signage, and your pricing are dialed in.
- You feel ready for a challenge and have the energy (and maybe even a little fire in your belly) to take things up a notch.
If you’re checking these boxes, you might be ready to test new waters.
2. Start Small, Dream Big
You don’t have to go full-on national overnight. Try expanding to neighboring towns, counties, or regional events.
- Look for established markets in nearby cities with strong foot traffic.
- Test your products at a seasonal fair or regional craft show.
- Apply to a juried event that attracts a diverse audience.
These small steps can give you a sense of how your work is received in new areas and build confidence.
3. Resources That Can Help
Expanding your reach doesn’t mean you have to go it alone. Tap into resources designed for growth:
- Artist & Vendor Directories: Websites like Zapplication, & FestivalNet list events across the country.
- Local and State Arts Councils: Many offer grants, promotion, or even travel stipends for artists.
- Chambers of Commerce or Downtown Associations in other towns may invite out-of-town vendors for special events. We love https://mainstreet.org/
- Vendor and Artist Networks: Join Facebook groups, vendor co-ops, or creative alliances — they often share opportunities and tips. https://artistsunday.com has all kinds of free tools to help you promote yourself.
4. Polish Your Online Presence
If you’re going to expand geographically, your digital game needs to be strong.
- Have a website or online shop that’s easy to navigate.
- Showcase your work on Instagram or Facebook so new audiences can preview your style.
- Use a mailing list to stay connected with new fans from out-of-town shows.
The bigger your footprint, the more important it is to look pro.
5. Be Ready to Invest
Going big may mean bigger booth fees, longer travel times, and lodging costs. Plan accordingly.
- Set a budget and stick to it.
- Share travel and lodging costs by pairing up with another artist or vendor.
- Apply early to snag discounted rates or early-bird specials.
Think of these as investments, not just expenses.
6. Don’t Forget Why You Started
It’s easy to get caught up in the hustle. But whether you’re vending five miles from home or five states away, your art, craft, or product is your passion. Keep your core message, your authentic self, and your love for what you do at the heart of every interaction.
Final Thought: Go Big… Strategically
You don’t need to be in every market, every weekend. But if you’ve got the drive, the inventory, and the ambition—stretch your wings. The right audience could be just one town away. Or ten.
You’ll never know unless you try.
Cynthia Freese (She, Her, Hers)
The Friendly Godmother of Made in Iowa
319 775 0458 MarionSun.com
