Why Vendor Participation in Event Promotion Matters? 

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Teamwork Makes the Market Thrive

At Made in Iowa, we work hard behind the scenes to create memorable, well-organized events that bring together makers, bakers, artists, and small businesses from across the state. We book the venue, design the layout, run ads, post on social media, print signage, and handle dozens of other moving parts to ensure a great turnout. But here’s the truth:

Successful events aren’t built by organizers alone. They’re built by all of us—together.

You’re Not Just a Vendor—You’re a Partner

When you sign up for an event like Made in Iowa, you’re doing more than renting booth space. You’re becoming part of a collective effort to showcase the incredible talent Iowa has to offer. And when everyone involved helps spread the word, the energy multiplies.

Why Should Vendors Promote the Event?

More Promotion = More People = More Sales

When you share the event on your social media or tell your email list, you’re not just helping us—you’re helping you. Every new person who shows up because of your post is a potential customer at your booth.

Your Audience Trusts You

Your followers already love what you do. When you tell them where you’ll be, they’re far more likely to attend than if they just see a generic ad. Personal invites go a long way.

We Rise Together

Imagine 100 vendors each sharing the event just once—that’s 100x the reach. When we all pitch in, it creates a ripple effect that reaches corners no single person or page could hit alone.

It Shows Professionalism and Pride

Promoting where you’ll be next shows your audience that you’re active, engaged, and proud of your work. It’s not just about this event—it’s about building your brand.

How You Can Help (Without Burning Out)

Share the official event flyer or Facebook post.

Post a sneak peek of what you’re bringing to the event.

Invite your customers and friends via email or social media.

Collaborate with other vendors for a joint promo post.

Add the event to your website calendar or Instagram bio.

We’re in This Together

As organizers, we’re fully committed to your success. We invest in advertising, press, social media, signage, and logistics to make every Made in Iowa event better than the last. But we’re stronger when you bring your voice to the table, too.

After all, when the event succeeds, everyone wins.

So let’s make some noise together—Iowa-style.

Cynthia Freese aka the Booth Boss aka The Friendly Godmother of Made in Iowa, is a co-founder of Made in Iowa, and Artists Sunday. She is a long time artist, former gallery owner and seasoned event producer. Have a question for the booth boss? Ask it by sending an email to cynthia@boothboss.com

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