One of the most challenging parts of running a small business—whether you’re a maker, artist, baker, or crafter—is responding to the frequent requests for free products or discounted services. From school auctions to local fundraisers and community events, it can feel like there’s always someone asking for a contribution to a raffle or gift basket. While it’s encouraging to see people value your work, it’s equally important to recognize that you can’t say yes to everything—and that’s completely okay.
It’s natural to feel a twinge of guilt when saying no, especially when the cause is close to your heart. But your time, creativity, and resources are limited. Saying no doesn’t mean you don’t care—it means you’re protecting the sustainability of your business so you can continue doing what you love.
Reframe Generosity
Instead of focusing on the requests you turn down, take a moment to appreciate the causes you have supported. Maybe you donated a gift basket earlier this year or offered a discount to a school fundraiser—those contributions matter. Setting healthy boundaries allows you to give meaningfully, not reactively, and that’s far more sustainable in the long run.
Alternative Ways to Support
Even if you’re not in a position to give away products or offer discounts, there are other ways to show support:
- Share the event on your social media
- Attend in person
- Offer a small coupon for future purchases
- Suggest a collaboration down the road
These gestures help build goodwill without compromising your business boundaries.
Strategies for Saying No (Without the Guilt)
Here are some respectful and professional ways to respond to donation or discount requests:
1. Acknowledge the Request
“Thank you for reaching out and thinking of my business—I appreciate your support!”
2. Set a Clear Policy
“I limit my donations to two events per year, and I’ve already committed those for this season.”
3. Offer an Alternative
“While I’m unable to donate at this time, I’d be happy to offer a discount code for your guests to use after the event.”
4. Educate on Your Process
“All of my products are handmade and involve significant time and materials, so I’m unable to provide free items. I hope you understand!”
5. Keep it Simple
“Thanks for thinking of me, but I’m unable to contribute this time.”
6. Shift the Focus to Value
“My pricing reflects the care and craftsmanship that goes into each item, and I believe it offers lasting value to every customer.”
7. Suggest a Future Opportunity
“I can’t help with this event, but I’d love to stay in touch about future collaborations.”
Respecting Yourself and Your Work
Being generous doesn’t mean saying yes to every request—it means giving in a way that aligns with your values and your capacity. Your work is valuable, and protecting your time and resources ensures you can continue creating, baking, crafting, or curating with purpose.
Saying no to a single request doesn’t mean saying no forever. It just means you’re prioritizing your business—and that’s something to be proud of.
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